Stop sending the same message to every user.
Dedica reads live app behavior and delivers personalized interventions when users get stuck in your product.
Book a CallActivation lift
+18%
Spam fatigue
0%
Opt-out rate
-64%
Time to value
14d
01 / THE PROBLEM
Your onboarding leaks users at predictable stages.
Growth teams fire generic drip campaigns at every new user, treating all stalls as equal. Whether someone forgot their session or hit a KYC wall, they get the same email. Users opt out, and teams never know which message caused the damage.
02 / WHAT YOU'RE DOING NOW
Broad drip sequences that treat every stall the same.
Most lifecycle tools trigger the same email whether a user stalled at signup, KYC, or payment. They can't distinguish between a forgotten session and a blocked verification. Your retention data is too aggregated to tell you which intervention worked and which caused the opt-out.
03 / WHAT CHANGES
Dedica reads individual user context before deciding to intervene.
Instead of sending a one-size-fits-all sequence, Dedica evaluates each user's actual stall point and engagement history, then chooses the right channel and timing. Users who already resolved their issue get silence. Users who are stuck get a direct 1:1 touchpoint.
04 / HOW SPECIFIC IT GETS
Event-level targeting down to the exact friction point.
Dedica watches every event in the onboarding flow - signups, KYC submissions, payment attempts - and triggers interventions uniquely per user rather than per campaign. Each touchpoint is tied to a specific stall, not a schedule.
Email not verified
Documents stalled
Card declined
05 / WHAT IT WON'T DO
It won't blast your users or duplicate your stack.
Dedica suppresses messaging when the user has already resolved the issue or received enough nudges. It plugs into your existing tools - Braze, MoEngage, webhooks - instead of replacing them. No migration, no data duplication.
06 / WHERE IT SITS
A lightweight layer between your event stream and your engagement tools.
Dedica reads from your existing event pipeline, evaluates each event with a decision model, and routes intervention signals to your CX and messaging platforms. It works with what you already have.
Input
Event stream
Dedica
Decision model
Output
Braze / MoEngage / Webhooks
07 / GETTING STARTED
Connect your event stream. We handle the rest.
Share two weeks of event data and we audit every friction point and decision pathway in your onboarding. You get a ranked list of intervention opportunities with projected impact within 14 days.
08 / WHO'S BEHIND IT
Built by Prajwal and Prathmesh.
We've spent the last few years building growth infrastructure and lifecycle engines at scale. Dedica is the tool we wished existed when we were running campaigns blind. We're based in London and working with a small group of design partners to refine the product.
09 / BOOK A CALL
See what Dedica finds in your events. Share two weeks of event data and we will show you every friction point and decision.
Book a Call